Social media phenomenon
Social media engagement is exploding across the world. A video I watched in a social media training course at work recently has summarised very quickly just how much this phenomenon has spread.
Watch in Full Screen mode to see the images.
I believe that this is starting to cause a deep divide between the ‘connected’ and ‘non-connected’. Issues around privacy, identity theft, cyber bullying and data mining are serious and very real concerns for the public. On the flip side, the ability to learn, connect, communicate, share and democratise the world is a positive step for humanity.
I know people who are almost proud to admit that they don’t connect to Facebook or use social media to connect with others, find the news or share their ‘brand’. I get the distinct feeling that these people will be left behind, or will be forced into it, particularly in the job market.
There is a new book out called ‘The Race Against the Machine’ which I haven’t read and is talked about in the following article. How the Digital Revolution is Affecting Employment In my own job, I get the distinct feeling that if I don’t stay on top of the social media trends, I’m not going to be as employable. I’m not in media, or journalism, I’m not even in traditional consumer marketing. I am in Trade Marketing and digital engagement, media and content is starting to become more relevant to my role.
I have heard many discussions on radio stations which make commentary on the job market and how it’s dynamic is changing. In Australia we are closing down manufacturing plants, yet there are now more jobs for social media moderators. Just because you are a gardener or electrician, being able to market yourself online is super important these days, almost no one can escape the need for a digital and social media plan.